product designer · storyteller · painter

Focusing on onboarding experiences,
told through visual storytelling.

based in — new york, ny
currently — quickbooks payroll
past lives — mailchimp, turbotax, fine artist
focus — onboarding, systems, visual storytelling
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selected work / 04
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@quickbooksai-assisted designfield research

⏩️Payroll Migration

What accountants told us about payroll import, and how we turned an A/B test we thought we'd already won into a research-backed, AI-assisted redesign.

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What marketing channels are most important for your business?
@mailchimpvisual designplatform mindset

👯Onboarding Switchers

Created a new onboarding screen to signal switchers from a different email or SMS platform in hopes to personalize Homepage tasks — testing mid-August, aiming to increase payoffs within 7 days.

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Connect your tools to Mailchimp
@mailchimpai modelsplatform mindset

🥚First Time User Integration Recommendations

Designed a full-screen experience in the onboarding flow to recommend relevant integrations to new users based on their business type and URL, significantly increasing integration connection rates and improving customer payoff.

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Don't miss out — Credit Karma Money comparison chart
@turbotaxsystems thinkingdesign research

❤️‍🩹Credit Karma Money Heartbreakers

Developed a comparison chart component and switcher experience that compares Credit Karma Money account offerings to a traditional bank to increase deposits. Increased take rate and saved about $200K in revenue over baseline.

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